If you’ve got more than a handful of “friends” on Facebook, sooner or later you’ll start seeing a lot of this sort of fluff.
It’s typically shared pictures that aren’t actually photos your friends have taken, but graphics containing Hallmark card platitudes and passive-aggressive emotional blackmail, and sometimes a tide of this rubbush threatens to overwhelm the feed. I think it’s a consequence of Facebook’s edge-rank algorithm favouring pictures over text. I’m muting them on an industrial scale, with anything from Someecards, source of the example above getting shot on sight.
Now there is a blog on tumblr dedicated to this nauseating “inspirational” drivel. Got to love the sarcastic comments against each one.
As for where this stuff comes from, it’s worth quoting this comment left on an earlier post on this blog:
You ready to really hate them? Most of them come from like-farm accounts. You make a Page, you autopost platitudes, Cheezburger pics, someecards, patriotic tripe, whatever. Then you auction off the page to spammers. Yep, you want a Facebook page with 20,000 fans? Who are pre-selected for naïveté? You can buy one.