I’ve always thought the worst thing about Apple Macs is the people that use them. Unlike Acorn Archimedes users (remember them?), who were just to be pitied, Mac-heads compound their deliberate choice of the computing equivalent of a Betamax VCR with an air of insufferable smugness. They think lame cartoons like this are actually funny.
Charlie Brooker thinks the same way. He takes as his starting point Apple’s current ad campaign.
Mitchell and Webb. They are a logical choice in one sense (everyone likes them), but a curious choice in another, since they are best known for the television series Peep Show – probably the best sitcom of the past five years – in which Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur. So when you see the ads, you think, “PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers.” In other words, it is a devastatingly accurate campaign.
I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who don’t use Macs but sometimes wish they did. Macs are glorified Fisher-Price activity centres for adults; computers for scaredy cats too nervous to learn how proper computers work; computers for people who earnestly believe in feng shui.
Predictably the comment thread gets deluged with indignant responses from humourless Mac-heads.
(Link from The Ministry of Information)