Mr So & So launch album fundraising scheme

From the Prog Magazine blog:

Mr So & So, have just launched an ambitious fundraising campaign on the Pledge Music platform. The band are seeking to raise £20,000 to fund their fifth studio album Truths, Lies & Half Lies, as well as a live DVD and a short European tour.

The band have already written nine tracks for the successor to 2009’s self-released Sugarstealer album, including Apophis and You’re Coming Home, both of which have been aired at recent live shows. “This will be a much darker album and a lot weightier than Sugarstealer. The reason that we are trying to raise so much money is so we can at last have a production that really shows off what we can do,” explained guitarist and band co-founder Dave Foster.

Interesting that they’re going down this road rather than the pre-order model that’s now well-established in the progressive rock scene ever since Marillion’s fan-funded “Anoraknophobia” a decade ago (And whenever a more fashionable band does the same thing, always remind them Marillion did it first!). Although it’s a variation on an established theme, it probably goes to show that there’s no longer a one-size-fits all business model for all bands any more.

The amount of money they’re aiming for says far more about the economics of the music business than the frequently inflated numbers you’ll hear from the major labels. I think we can guarantee none of that twenty grand is going to be spent on “flowers and chocolates”.

As for the album title, it’s a very appropriate one for those corporate sock-puppets who are still trying to insist that you can’t record a decent-sounding record without a six-figure advance from a major label, despite overwhelming evidence to the contrary.

As for Mr So & So, they’ll be playing at the Cambridge Rock Festival at the beginning of August, sharing the Sunday bill with Mostly Autumn, Touchstone and Don Airey, on a weekend that also includes Heather Findlay, Panic Room, Chantel McGregor, Halo Blind, Stolen Earth, Caravan, It Bites and Kyrbgrinder. If you love real music played by real musicians rather than over-hyped corporate music, you really ought to be there.

Mr So & So’s Pledge Music page can be found here.

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