Matt Stevens asks for help

On Matt Stevens’ Facebook page:

I’m not moaning, but sometimes it’s a challenge making music that doesn’t fit in. Promoters etc want to fit you into easy boxes. If it’s not “traditional prog” or “straight post rock” (as some one described their taste in music to me) or something else that it’s easy to define then it makes it difficult.

I think me and the band are lucky to have an audience at all and in the UK at least through hard gigging and shaking hands it’s kind of worked. But on paper if you’ve not seen us it can be a “hard sell”, no vocals etc

I’ve previously described Matt’s band The Fierce and the Dead as “A punk version of King Crimson”, which I know doesn’t really do them justice, but was the best I could come up with at the time. His own solo material is more varied and touches a lot more bases, especally on his most recent album.

Being difficult to pigeonhole is a double-edged sword. It can be harder for promoters to get a handle on them, but it also gives opportunities to have feet in multiple camps. For example, TFATD’s occasional partners in crime Trojan Horse played a prog festival, and the next week announced they’d be supporting The Fall. A more generic neo-prog or post-punk act would not be able to do that.

The next thing is to get gigs outside the UK, without losing lots of money. That’s the challenge. How hard can it be?

Any suggestion? Matt built up his audience in Britain by doing a lot of supports, where his solo instrumental act was something a bit different from the typical acoustic singer-songwriter, and by tirelessly flyering the queues for just about every prog gig in London. What would work over a wider geographical area?

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