Radio Men and Motors

XFM, which always was Radio NME, has decided to dumb itself down, rebranding itself as “Radio X” recruiting former Radio One DJ Chris Moyles to become a “male-focussed entertainment brand“.

Alexis Petridis’ one-star review of also-rans The Pigeon Detectives famously described them as “Not so much ITV indie and Granada Men & Motors indie. With the talk of “New car smell” and “Great Britain needs great banter”, this is Men & Motors radio.

As for “fresh music”, with a playlist including Kasabian and Noel sodding Gallagher, who do you think are you kidding? This is the musical equivalent of stale socks, lowest common denominator landfill music for people who think Later With Jools Holland is far too edgy and alternative.

I know it’s unsporting to wish failure on any business endeavour, but this one needs to crash and burn for the sake of our nations’ culture. As my good friend HippyDave said on Twitter, Kill it! Kill it with fire!

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