Exactly what is the purpose of egg-manning “news” pieces with titles like “Dudebros are butthurt over female lead in new Star Wars trailer“? It’s not exactly news that you will find icky, slimy creatures if you go looking for them by turning over enough rocks, but what does anyone gain by giving such troglodytes the attention they don’t deserve?

The whole thing smacks of manufactured controversy for cheap clicks, relying on people who ought to know better to share the links in order to feel superior to their chosen outgroup. Sadly it appears to be the default business model for online publishing, even as there are more and more signs of the bubble bursting.

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