Was there ever a better illustration of the Horseshoe Effect than this?
Let’s get one thing out of the way first. The one on the left, as awful as it is, is orders of magnitude less objectively harmful than the one on the right. The Trump campaign ad is shouting-Fire-in-a-crowded-theatre levels of dangerous. The radfem meme is merely offensive, and is most unlikely to lead to gangs with sea-green hair roaming the streets in search of low-status men to beat up. In its original incarnation it had little impact beyond the echo chambers of Tumblr and Twitter.
But that doesn’t let their meme off the hook. It’s still ugly and dehumanising, and I do have a problem with value systems that see that sort of bigotry as acceptable because reasons. But more importantly, Trumpism and the alt-right didn’t happen in a vacuum. In so many ways their identity politics of the disenfranchised is a mirror image of the dehumanising identity politics of the regressive left, and has risen as a reaction against it. So it’s hardly surprising they’ve started copying the regressive left’s most toxic memes.
And as this well-written piece explains, the whole “Poisonous M&Ms” analogy is nonsense that cynucally targets our lizard brains, and relies on the inability to understand statistics or risk in a remotely rational manner.