Ello might not be the Facebook-killer we are looking for, for it’s yet another closed propietary silo.
Take all the standards we’ve got – RSS, Atom, FOAF, email, etc. – and use them to simulate Facebook, Twitter, G+, etc. while letting the user own all the data, and without requiring the user to sell their personal data or eyeballs.
There are a lot of projects out there that let you own your data, but usually that means you go buy a raw server. Ain’t nobody got time for that, where “nobody” means “my relatives.” What we need is something that’s absolutely brain-dead easy to use, and that simulates a social network they’re already using. That means it has to have content, which means it has to be pretty agnostic about what it allows you to “friend.” Under the hood it’s mostly an RSS/Atom reader, but it’s also got to make use of as many proprietary APIs as it can, to pull in Instagram, Twitter, Facebook, whatever the stuff they want to follow is on. Of course, since ideally those “friends” catch on and bail on the silo’d, privacy-hungry social networks, being able to use those APIs for long is going to be a problem.
This sounds like an interesting concept; a decentralised social network that doesn’t rely on any server-side infrastracture of its own, doing everything in the client.
Given the increasing popularity of tables, especially their adoption by the generation that grew up before the internet, it will really need client applications for Android and IoS as well as Windows.