So Twitter is apparently planning to replace the current reverse-chronological timeline with a new “algorithmic feed” which will prioritise the things the writers of the algorithm think you most what to see. The chorus of raspberries from Twitter users is such that the hashtag #RIPTwitter is trending, and was #1 at one point.
Yes, it’s a bad idea, and on the surface it looks like yet another attempt to turn Twitter into a low-rent copy of its bigger rival Facebook, oblivious to the fact that many of us prefer Twitter because we don’t care for the Facebook experience. The chorus that the sky is falling may be overstated, but the way everyone is immediately assuming the worst is indicative of the way Twitter’s user base no longer trusts the company.
It may be that Twitters strategy is for the basic Twitter apps, especially the web version, to be dumbed-down products aimed at new users, with the power users responsible for much of Twitter’s content steered towards Tweetdeck and third-party apps. We shall have to wait and see.
I know I’m not the only person who uses Twitter for real-time conversations, as a kind of personally-curated chatroom. Algorithmic feeds risk breaking that use-case. There are also justified concern that algorithmic feeds will reinforce existing power hierarchies, with even the most inane posts from celebrities prioritised over the speech of ordinary people. There’s another darker fear that it’s a trojan horse for filtering feeds in the interests of corporate and political agendas, weakening the ability to speak truth to power. Finally we should also not underestimate the way Facebook’s notorious Edgerank algorithm contributed towards poisoning the rest of the web by encouraging the worst kind of clickbait.
Many people are rightly complaining that Twitter devotes more time and energy to new features nobody asked for while doing too little about Twitter’s known problems with harassment. That’s a whole ‘nother issue I’ve covered elsewhere. But in passing I do wonder how many of those who advocate loudly for centralised moderation would change their tune the moment one of their own got permabanned for leading one witch-hunt too many.
But in the end perhaps we should be asking ourselves whether we should invest so much of our online presence and social connections in corporate platforms we do not own and do not control. Maybe it’s time to stick a fork in social media and go back to blogs and RSS aggregators. Not as a retro attempt to recreate the web of a decade ago, warts and all, but something that learns the lessons from what social media does well. Something that combines the ease-of-use of Facebook and Twitter but without a central hub controlled by a single untrustworthy company that could pivot and any time.